Needs Analysis For Developing An Interactive E-Glossary In A Consumer Behavior Course

Abstract

This study investigates the needs and preferences of students in developing an interactive e-glossary tailored specifically for a Consumer Behavior course. A structured bilingual questionnaire was administered to collect data on students' demographic profiles, mobile technology skills, learning experiences, and challenges encountered with Consumer Behavior terminology. The findings reveal that students frequently struggle with unfamiliar terms and often find traditional learning resources such as textbook glossaries ineffective and unengaging. Most respondents expressed a strong preference for a digital glossary that includes clear definitions, real-world examples, and topic tagging to facilitate better understanding. Additionally, interactive features such as quizzes, progress indicators, and gamification elements were highly desired to enhance motivation and engagement. Participants favored a mobile-optimized or hybrid platform that offers intuitive navigation and efficient search capabilities, reflecting their technological habits and preferences. Importantly, students emphasized the need for glossary content to be closely aligned with the course syllabus, thereby increasing relevance and supporting exam preparation. These insights provide a robust foundation for designing an interactive e-glossary that not only addresses students' learning challenges but also fosters deeper engagement with Consumer Behavior concepts. By integrating technology with pedagogical needs, this study contributes to the development of innovative educational tools that enhance learning outcomes in higher education.